Project Overview

OVERVIEW

A collaborative packaging project designed to inspire graphic design students during a company tour at Edward Enterprises, using video game inspired visuals to convey resilience and perseverance.

DELIVERABLES

4 Set of Boxes

PROBLEM

How might we design a set of boxes that:

• Engages and inspires graphic design students

• Showcases Edward Enterprises’ packaging capabilities

• Tells a cohesive story while maintaining visual consistency across multiple designer

MY ROLE: GRAPHIC DESIGNER

Responsible for designing one complete set of boxes within the series.

Process

CONCEPT DEVELOPMENT

The concept, developed by the art director, centered around “12 Doors of Opportunity,” with each box revealing a different theme through a door-like opening structure. The team expanded this into a triptych format to represent individual paths after graduation while sharing a common foundation.

The visual direction drew inspiration from video game environments, with each row presenting a unique journey. The scenery and characters were inspired by Hawaiʻi’s landscapes and native wildlife.

Manu-o-Kū (White Tern) Inspiration

Hawaii's native bird, a bird often associated with guidance and perseverance.

Manu-o-Kū Illustration

Integrated into the visual narrative as a symbol of resilience and a wish for good fortune after graduation.

Manu-o-Kū (White Tern) Inspiration

Hawaii's native bird, a bird often associated with guidance and perseverance.

Manu-o-Kū Illustration

Integrated into the visual narrative as a symbol of resilience and a wish for good fortune after graduation.

Manu-o-Kū (White Tern) Inspiration

Hawaii's native bird, a bird often associated with guidance and perseverance.

Manu-o-Kū Illustration

Integrated into the visual narrative as a symbol of resilience and a wish for good fortune after graduation.

Hawaii Mountains Inspiration

Reference imagery of Hawaii's mountains informed the scale, shapes, and layered depth of the environment.

Hawaii Mountains Illustration

The natural forms were reinterpreted into a stylized landscape that supports the project's themes of growth, perseverance, and exploration.

Hawaii Mountains Inspiration

Reference imagery of Hawaii's mountains informed the scale, shapes, and layered depth of the environment.

Hawaii Mountains Illustration

The natural forms were reinterpreted into a stylized landscape that supports the project's themes of growth, perseverance, and exploration.

Hawaii Mountains Inspiration

Reference imagery of Hawaii's mountains informed the scale, shapes, and layered depth of the environment.

Hawaii Mountains Illustration

The natural forms were reinterpreted into a stylized landscape that supports the project's themes of growth, perseverance, and exploration.

EXECUTION:

To translate this concept across all materials:

• Designed four triptych boxes, including all panel layouts and illustrations

• Developed the “sky” themed visual system, incorporating character and environmental storytelling

• Maintained visual consistency across panels while aligning with the overall concept

• Translated themes of resilience and growth into a cohesive visual narrative

  
  

Solution & Outcome:

The final set of boxes was presented to visiting students, creating an engaging and memorable experience while showcasing the possibilities within packaging design and reinforcing key themes of resilience and growth.