Project Overview

OVERVIEW

The Activities Council at the University of Hawaiʻi at Mānoa hosts a variety of student events each semester. I was responsible for designing promotional materials across multiple events, requiring adaptable visual systems that could engage students while maintaining clarity and consistency across formats.

DELIVERABLES

Flyers

Banners

Ground stakes

Stickers

Social media graphics

PROBLEM

How might I design engaging event graphics that:

• Capture student attention across campus

• Adapt across multiple formats (print and digital)

• Maintain clarity and consistency under tight timelines

MY ROLE: GRAPHIC DESIGNER

Considered visibility, hierarchy, and readability across different viewing distances and formats

• Developed visual concepts for a range of university events

• Designed and produced marketing materials across print and digital formats

• Adapted designs for various deliverables, including large scale and social media applications

• Coordinated with event organizers to meet deadlines and requirements

Solution & Outcome

A flexible and cohesive set of promotional graphics tailored to each event, successfully increasing visibility and engagement across campus. The designs supported event marketing efforts and contributed to strong student attendance.