OVERVIEW

The Reproductive Justice Fund (RJF) is a Hawaiʻi based organization that provides financial assistance for abortion related care, including clinical services, travel, and other associated expenses. The organization is committed to reproductive justice, advocating for every individual's right to make decisions about their own bodies and supporting people of all gender identities with dignity and respect.

This project involved developing a proposed visual identity that reflected RJF's values of inclusivity, empowerment, and interconnectedness.

MY ROLE: GRAPHIC DESIGNER

• Developed a proposed visual identity for the Reproductive Justice Fund

• Designed a process book

• Created brand applications and presentation mockups

DESIGN GOALS

• Create an inclusive identity that avoids gendered symbolism.

• Communicate support, empowerment, and connection.

• Build a flexible visual system that can be applied across print and digital materials.